About My Marketing Experience & Expertise
After graduating with a degree in TV & Film from the University of Wisconsin-Madison (Go Badgers!), I started my very predictable brand marketing career in the bicycle industry (as one does), pivoted to digital media and entertainment (of course), made the transition to CPG organic dairy (obviously), and most recently landed in B2B corporate education (no surprise there).
For over 15 years, I've led the brand strategy and creative direction for multi-channel marketing & digital campaigns, video series, social media, podcasts, and experiential live events for beloved brands like The Onion, The Second City, Organic Valley, and Schwinn Bikes. I love generating new ideas, building the right team to execute, and balancing the objectives of art and commerce.
360 Marketing Campaign
Worked closely with creative and research agencies at Organic Valley to translate trending data and consumer insights into multi-platform brand awareness and product campaigns for OV's category-leading half & half.
Digital Series Launch
Collaboratively led the branding, naming, and GTM strategy of The Feedback Loop, a digital series co-produced with executive education company Radical Candor. (And yes, that's David Alan Grier.)